SK Speedmate, a leading automotive maintenance service provider in Korea, is bringing AI-powered convenience into drivers’ daily lives.

On November 26, SK Speedmate (CEO: Ahn Moo-in) announced the launch of ‘Speed AutoCare,’ an AI-based vehicle maintenance service integrated with Kakao’s AI agent app ‘Kanana.’ This service leverages AI to assist customers with vehicle management and maintenance. When Kanana users ask questions about car care through Speed AutoCare, the service provides accurate answers and supports tasks such as recommending nearby Speedmate stores, enabling real-time reservations, and guiding maintenance items for thorough and efficient vehicle management.

The introduction of Speed AutoCare marks the realization of the strategic partnership signed between the two companies in October. SK Speedmate will offer customers an AI-driven experience for vehicle maintenance, while Kakao will provide Kanana users with a complete service that connects online and offline channels.

Kakao’s Kanana app is designed to proactively solve everyday problems using AI capabilities. By integrating Speed AutoCare, SK Speedmate’s safe and convenient vehicle management services will become even more accessible, enhancing customer satisfaction. To celebrate the launch, SK Speedmate will host a promotional event offering engine oil discount coupons to customers who book maintenance through Kanana’s Speed AutoCare feature (details available on the Speedmate website).

An SK Speedmate representative stated, “With Speed AutoCare, Kanana users who need vehicle maintenance will enjoy easy access to high-quality services at over 580 Speedmate locations nationwide. We will continue to accelerate business innovation by combining advanced technology with our extensive offline infrastructure.”

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SK Speedmate (CEO: Ahn Moo-in), a leading company in Korea’s automotive maintenance industry, announced on the 17th that it has signed a strategic partnership with global tire leader Hankook Tire & Technology (Co-CEOs: Ahn Jong-seon and Lee Sang-hoon, hereafter Hankook Tire) for the launch and supply of the new product ‘Roadmate S.’

This agreement builds on the trust and collaboration between the two companies and aims to introduce customers to ‘Roadmate S,’ a new product featuring Hankook Tire’s innovative technology, thereby enhancing competitiveness and synergy in Korea’s automotive aftermarket. The signing ceremony was held on the 17th at Technoplex in Pangyo, Seongnam, Gyeonggi Province, with SK Speedmate CEO Ahn Moo-in and Hankook Tire Korea Business Division Head Lee Yong-gwan in attendance.

‘Roadmate S,’ exclusively supplied by Hankook Tire for Speedmate, is an all-season tire available in 40 sizes ranging from 14 to 20 inches, with three tread patterns suitable for sedans and SUVs. It delivers excellent braking and handling performance on wet roads, while reinforced block stiffness and increased width ensure stable driving throughout the year. The optimized tread pattern significantly reduces road noise for superior quietness, and the application of hybrid silica compound lowers rolling resistance for improved fuel efficiency. Additionally, the tire’s optimized contact area prevents irregular wear and provides outstanding mileage performance.

To celebrate the launch of ‘Roadmate S,’ Speedmate will offer various promotions, including gift certificates and discounts, giving customers an opportunity to experience high-performance tires and further enhance satisfaction with Speedmate’s comprehensive services.

A Speedmate representative stated, “As a market leader in the aftermarket, we will continue to introduce innovative products and services that meet diverse customer needs, striving to enhance customer value and strengthen market competitiveness.”

SK Speedmate, a leading automotive care company, is partnering with Kakao, operator of the AI agent “Kanana,” to revolutionize the vehicle maintenance experience.

On October 29, SK Speedmate (CEO: Moo-In Ahn) held a business agreement ceremony with Kakao at the Kakao Pangyo Azit headquarters. The two companies announced plans to collaborate on developing service models that integrate online and offline experiences and enhance customer satisfaction through AI technology. Through this partnership, SK Speedmate will offer AI-powered services to its maintenance customers, while Kakao will provide seamless support to Kanana users by connecting them to Speedmate’s service network.

The signing ceremony was attended by key executives from both companies, including Moo-In Ahn, CEO of SK Speedmate, and Jonghan Kim, Performance Leader of Kakao Kanana. The companies agreed to diversify their collaboration to continuously innovate customer experiences in vehicle maintenance.

Kakao’s AI agent app “Kanana” is an AI-based service that assists users in both personal and group chat rooms. It understands conversational context and provides relevant responses. Users can interact with various AI agents, including personal mate “Nana,” group mate “Kana,” and specialized mates for study coaching, insurance consultation, and more.

Under this partnership, Kanana users will be able to receive AI-driven diagnostics and recommendations for vehicle maintenance, including guidance to nearby Speedmate service centers. The integration of Kanana and Speedmate will enable seamless services such as product recommendations (e.g., engine oil, tires) and service reservations based on accumulated maintenance data.

Earlier this year, Speedmate unveiled a modern new logo and the slogan “The Beginning and End of Car Maintenance,” signaling its commitment to innovation. With over 20 years of trusted service across 580 locations nationwide, Speedmate plans to accelerate the adoption of AI in its business model through this collaboration with Kanana.

A representative from SK Speedmate stated, “Through this partnership, Kanana users in need of vehicle maintenance will be able to access Speedmate services more easily. We will continue to improve service quality based on maintenance data and expand the use of AI to drive business innovation.”

As the season of “Starlight Maintenance” returns, Speedmate is stepping up to support safe and comfortable driving for working professionals by offering vehicle maintenance services after regular business hours.

SK Speedmate (CEO: Moo-In Ahn), a comprehensive automotive care brand, announced on October 27 that it will continue its “Starlight Maintenance” program every Tuesday until 10 PM through the end of the year.

Initially launched as a pilot program in the Seoul metropolitan area last year, “Starlight Maintenance” has since expanded its reach. This fall and winter, the service will be available at over 100 Speedmate locations nationwide. It offers a valuable opportunity for professionals who struggle to find time during weekdays or face high demand on weekends to prepare their vehicles for the winter season and prevent breakdowns.

The service is provided at no additional labor cost, maintaining the same pricing and quality as daytime maintenance. Reservations can be made via the Speedmate website. Customers who have agreed to the use of their personal information for marketing purposes and complete prepayment will receive a complimentary coffee coupon upon visiting. Additionally, those who share their experience on personal social media will receive a ₩50,000 discount coupon for future maintenance services. (*For a list of participating locations and full event details, please visit the Speedmate website.)

Speedmate plans to continue developing customer-centric services like “Starlight Maintenance” to strengthen its position as Korea’s leading vehicle care brand.

A Speedmate representative stated, “To help busy professionals prepare for the winter season, we’ve expanded our Starlight Maintenance service hours and locations. With over 580 Speedmate centers nationwide, we’re committed to providing safer and more convenient maintenance experiences that support happy and secure driving for our customers.”

SK Speedmate (CEO: Moo In Ahn) announced on June 25 that it will continue its HeroMate program for the second year, offering vehicle maintenance support to bereaved families of fallen firefighters, in collaboration with the National Fire Agency.

Originally launched last year during Patriots and Veterans Month, the HeroMate program reflects SK Speedmate’s commitment to honoring the sacrifices made by firefighters. The initiative provides bereaved families with the following benefits ▲One free engine oil change per year ▲50% discount on air conditioner gas refill ▲KRW 20,000 discount on A/C filter replacement ▲Offers vehicle safety inspections along with benefits including 30% discounts on exclusive tires, brake pads, and oil. In addition, active firefighters are eligible for discounted services including KRW 30,000 off engine oil changes, and discounts on A/C filters and exclusive tires. This year as well, the company plans to expand social value by continuing this program. Along with this, Speedmate's strategy is to further enhance brand value through improved service quality and strengthened customer-centered services.

SK Speedmate CEO Moo In Ahn stated, “As Korea’s leading automotive service brand, we are proud to honor those who serve our nation by continuing meaningful programs like HeroMate. We will remain dedicated to enhancing road safety and delivering social value through practical support for firefighters and their families.”

With over 580 locations nationwide, SK Speedmate continues to earn customer trust through reliable and reasonably priced automotive services. The company is also expanding customer-focused services such as Nighttime Maintenance for working professionals.

Recently, SK Speedmate unveiled a bold new logo featuring a vivid red design to convey a modern and sophisticated image. Alongside this, the new slogan—“The Beginning and End of Car Maintenance”—reinforces the company’s brand identity as a trustworthy and comprehensive vehicle service provider.

SK Speedmate a leading aftermarket service provider for domestic and imported vehicles in Korea, has signed a strategic agreement with BMW Korea Co., Ltd. to establish a transparent parts distribution system and strengthen consumer protection.

On May 28, SK Speedmate announced the signing of a business agreement with BMW Korea Co., Ltd.concerning the distribution of BMW and MINI parts. This agreement follows a parts distribution partnership formalized on May 16. As an officially certified distributor, SK Speedmate will supply genuine BMW and MINI parts via its integrated management platform, Huckleberry Pro. This allows customers—especially those with older BMW and MINI models receiving maintenance outside the official dealership network—to access certified parts through a reliable channel. SK Speedmate is the first company in Korea to be officially recognized by BMW Korea Co., Ltd. as a genuine parts distributor. A commemorative ceremony was held on May 27, attended by Moo In Ahn, CEO of SK Speedmate, and Sangchun Jung, Head of Aftersales at BMW Korea Co., Ltd., along with other executives.

Through this partnership, both companies aim to reinforce a transparent supply chain for genuine parts and increase customer trust and loyalty in the imported vehicle aftermarket.

The collaboration is expected to generate strong synergy, further solidifying SK Speedmate’s position in the imported car repair market. SK Speedmate’s expertise in transparent procurement and sales, along with systematic logistics powered by the Huckleberry Pro platform, will help raise customer satisfaction among BMW and MINI vehicle owners.

By ensuring the smooth operation of its parts distribution business, SK Speedmate is committed to enhancing the ownership experience and value for imported vehicle customers.

An SK Speedmate representative stated: “Through our official partnership with BMW Korea Co., Ltd., we have reinforced our standing as a leader in the imported car aftermarket. Leveraging the strengths of Huckleberry Pro, we aim to provide superior parts distribution services to more drivers, while also taking a proactive role in ESG management as an industry leader.”

In addition to imported car parts, SK Speedmate is actively expanding its portfolio to include vehicle consumables such as engine oil, emergency roadside assistance (ERS), and general automotive maintenance services. Since its establishment as an independent entity last year, the company has launched AI-powered automated estimate tools and expanded its Nighttime Maintenance service for working professionals. More recently, it unveiled a new brand logo and slogan to strengthen customer engagement and solidify its identity as a reliable vehicle maintenance brand.

Speedmate, Korea’s leading automotive maintenance brand, has introduced a new logo and slogan to elevate its identity as a customer-centric car care service provider.

On May 1, SK Speedmate (CEO: Moo-In Ahn) announced the official launch of its redesigned Speedmate brand logo, crafted with a modern and refined aesthetic. The new brand identity aims to reflect Speedmate’s commitment to trusted service and technological excellence. The brand logo was first unveiled at the grand opening of the Gangdong I’Park branch on April 30.

The new brand logo, updated for the first time in 15 years, features a bold red color with a harmonious blend of curves and straight lines to convey a sophisticated and modern image. Emphasizing the stylized “s” and “e” at the beginning and end of the wordmark visually reinforces Speedmate’s promise to deliver reliable service from start to finish—a concept encapsulated in its new slogan: “Complete Car Care, Start to Finish”

Over the years, Speedmate has led the advancement of Korea’s car maintenance industry by offering standardized, reliable services across more than 580 locations nationwide. With convenient booking and payment features, a structured diagnostic system, and a strong foundation of proven expertise, Speedmate has earned the No.1 spot in the Korea Brand Power Index (K-BPI) for automotive care for 23 consecutive years.

Following the launch of the new brand logo and slogan, Speedmate will continue improving service quality and customer satisfaction. This includes expanding membership eligibility for imported car services and extending operating hours every Tuesday until 10 p.m. through its “Starlight Maintenance” program—part of its ongoing strategy to strengthen its position as a trustworthy, go-to maintenance brand.

An SK Speedmate spokesperson commented, “Our new brand logo and slogan reflect our commitment to building a trusted brand and continuously enhancing our services. We will also work to raise the value of our brand in areas such as emergency roadside service (ERS) and parts distribution, through company-wide initiatives.”

Speedmate, Korea’s leading automotive care brand, is expanding its popular “Starlight Maintenance” service nationwide, allowing customers to receive car maintenance even after standard business hours.

On April 7, SK Speedmate (CEO: Moo-In Ahn) announced that its vehicle maintenance brand Speedmate will extend the Starlight Maintenance service to over 90 locations nationwide. Previously offered only at select metropolitan-area locations, the program now enables more working individuals to access maintenance services after work hours—without taking time off or visiting shops on busy weekends. The service runs until the end of June, after which customer feedback and usage data will be reviewed to determine future schedules and participating locations.(*For a list of participating shops, visit the Speedmate official website.)

A small nighttime service fee applies for after-hours use, and customers are encouraged to reserve at least two days in advance via the Speedmate website to ensure a smooth experience. Online prepayment also unlocks additional discounts on essential maintenance items. For April users, a special nighttime labor discount is available.

To commemorate the nationwide launch, customers using Starlight Maintenance through June can receive a complimentary vehicle inspection, windshield washer fluid refill, and a coffee voucher. Customers who share a review on their personal SNS—featuring hashtags such as #Speedmate, #StarlightMaintenance, and #NightService, along with 5 photos and 1,000+ characters—will receive a ₩50,000 Speedmate service voucher.

With more than 580 locations nationwide, Speedmate offers not only general maintenance, but also emergency roadside service, tire support, and import car parts distribution—cementing its role as a trusted mobility service partner. Since last year, the company has also been advancing its transformation into an “AI data company.” Alongside the Starlight Maintenance expansion, Speedmate is investing in data-driven service enhancements to reinforce its standing as Korea’s premier total car care brand.

A company spokesperson stated, “Thanks to the strong response to last year’s pilot program, we’ve expanded Starlight Maintenance across the country. We’re committed to helping busy professionals manage their time more efficiently while ensuring safe, reliable car care.”

Speedmate, the comprehensive automotive service brand of SK Speedmate (CEO: Moo-In Ahn), has once again demonstrated its unrivaled competitiveness by securing the top spot in the 2025 Korea Brand Power Index (K-BPI) for the 23rd consecutive year. The K-BPI is a nationally recognized evaluation of brand strength across various industries in Korea, conducted by the Korea Management Association Consulting (KMAC).

Speedmate provides a full range of vehicle management services, including light maintenance, emergency roadside assistance (ERS), tire services, and the distribution of imported car parts. With over 580 service centers nationwide, the brand has consistently earned the trust of customers and has become a valued mobility partner. In September 2024, the company was spun off from SK Networks to form an independent corporation, SK Speedmate, accelerating business innovation and paving the way for its transformation into a data-driven AI company.

As a first step in its AI integration journey, Speedmate has adopted advanced solutions from DAT, a German automotive data company, including an AI-based automatic damage estimation system. These tools have enhanced the functionality of “Huckleberry Pro,” Speedmate’s integrated platform for imported vehicles, expanding service coverage from general maintenance to major collision repairs.

To further boost its industry-leading competitiveness, Speedmate is also developing new customer-centric services. One such initiative is the expansion of the “Starlight Maintenance” program, which began as a pilot in the metropolitan area and will now be rolled out nationwide. This service addresses the needs of working professionals by offering vehicle maintenance until 10 p.m. on weekdays. In addition, Speedmate is in the process of extending its imported vehicle membership program to cover all models, making it more accessible to customers whose manufacturer warranties have expired.

Looking ahead, Speedmate plans to continue offering innovative services like Starlight Maintenance while advancing its transformation into an AI-powered data company. By applying AI to its vast repository of maintenance data accumulated over nearly three decades, the company aims to further improve efficiency and strengthen its business competitiveness.

An SK Speedmate representative stated, “Being awarded the No. 1 ranking in K-BPI for 23 consecutive years is a testament to our commitment to customer satisfaction. We will continue to lead the automotive service industry and drive future growth by advancing our capabilities as an AI data-driven company.”