SK Speedmate and SK Enmove Launch Imported Car Maintenance Franchise ‘ZIC TECH’
- Combining SK Enmove’s high-quality lubricants with SK Speedmate’s vehicle maintenance expertise, aiming to open 10 locations by the first half of next year
- Targeting imported car owners whose warranty has expired, enhancing satisfaction in service quality, time, and cost
- “Leveraging brand competitiveness and technical expertise, we will set a new standard in the imported car maintenance market through a collaborative model.”
SK Speedmate, a leader in Korea’s automotive care industry, is partnering with SK Enmove to promote a new imported car maintenance franchise brand, ZIC TECH, in an effort to revitalize the imported car aftermarket and foster a healthy industrial ecosystem.
SK Speedmate (CEO: Ahn Moo-in) announced on the 27th that it has signed a business agreement with SK Enmove to jointly develop and operate an imported car maintenance franchise utilizing the ZIC brand. The agreement ceremony, held the previous day at Samil Building in Jongno-gu, Seoul, was attended by Kim Jae-ho, Head of Business Strategy at SK Speedmate, and Seo Sang-hyuk, Head of e-Fluids at SK Enmove. The two companies discussed future cooperation plans, including the opening schedule for ZIC TECH stores.
(SK Enmove operates as a CIC—Company-in-Company—under SK On.)
Under this agreement, the two companies plan to open ZIC TECH stores by the end of this year, providing reliable services for imported car owners, and expand to more than 10 locations by the first half of next year.
Through the ZIC TECH initiative, SK Enmove will supply premium ZIC lubricants—trusted for over 30 years both domestically and internationally—to imported car drivers at reasonable prices. Meanwhile, SK Speedmate will leverage its franchise management expertise to train and supervise mechanics, implement standardized maintenance processes, and provide customer service guidelines to enhance brand reliability.
With the number of imported cars in Korea expected to exceed 4 million by 2030, the shortage of aftermarket services has become a pressing issue. In particular, vehicles with expired warranties face concerns over maintenance quality and cost. Against this backdrop, SK Speedmate and SK Enmove aim to deliver transparent and trustworthy services through ZIC TECH, while upgrading business competitiveness via an online reservation and ordering system, stable supply of maintenance parts, and systematic technical support for service centers.
An SK Speedmate representative stated, “By combining the trusted ZIC brand with our collaborative approach, we will set a new benchmark for quality, time, and cost in imported car maintenance services. We plan to unveil new branded stores by year-end and enhance marketing and operational systems to broaden our customer service offerings.”
