SK Speedmate and BMW Group Korea Sign Official Partnership
- Designated as the first official BMW and MINI parts distributor in Korea, expanding supply to the aftermarket
- Utilizing “Huckleberry Pro” platform for systematic parts management, creating synergy with nationwide repair network
- “Enhancing customer value through trusted and transparent parts distribution”
SK Speedmate a leading aftermarket service provider for domestic and imported vehicles in Korea, has signed a strategic agreement with BMW Korea Co., Ltd. to establish a transparent parts distribution system and strengthen consumer protection.
On May 28, SK Speedmate announced the signing of a business agreement with BMW Korea Co., Ltd.concerning the distribution of BMW and MINI parts. This agreement follows a parts distribution partnership formalized on May 16. As an officially certified distributor, SK Speedmate will supply genuine BMW and MINI parts via its integrated management platform, Huckleberry Pro. This allows customers—especially those with older BMW and MINI models receiving maintenance outside the official dealership network—to access certified parts through a reliable channel. SK Speedmate is the first company in Korea to be officially recognized by BMW Korea Co., Ltd. as a genuine parts distributor. A commemorative ceremony was held on May 27, attended by Moo In Ahn, CEO of SK Speedmate, and Sangchun Jung, Head of Aftersales at BMW Korea Co., Ltd., along with other executives.
Through this partnership, both companies aim to reinforce a transparent supply chain for genuine parts and increase customer trust and loyalty in the imported vehicle aftermarket.
The collaboration is expected to generate strong synergy, further solidifying SK Speedmate’s position in the imported car repair market. SK Speedmate’s expertise in transparent procurement and sales, along with systematic logistics powered by the Huckleberry Pro platform, will help raise customer satisfaction among BMW and MINI vehicle owners.
By ensuring the smooth operation of its parts distribution business, SK Speedmate is committed to enhancing the ownership experience and value for imported vehicle customers.
An SK Speedmate representative stated: “Through our official partnership with BMW Korea Co., Ltd., we have reinforced our standing as a leader in the imported car aftermarket. Leveraging the strengths of Huckleberry Pro, we aim to provide superior parts distribution services to more drivers, while also taking a proactive role in ESG management as an industry leader.”
In addition to imported car parts, SK Speedmate is actively expanding its portfolio to include vehicle consumables such as engine oil, emergency roadside assistance (ERS), and general automotive maintenance services. Since its establishment as an independent entity last year, the company has launched AI-powered automated estimate tools and expanded its Nighttime Maintenance service for working professionals. More recently, it unveiled a new brand logo and slogan to strengthen customer engagement and solidify its identity as a reliable vehicle maintenance brand.
