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SK Speedmate Continues Support Program for Bereaved Families of Fallen Firefighters

SK Speedmate (CEO: Moo In Ahn) announced on June 25 that it will continue its HeroMate program for the second year, offering vehicle maintenance support to bereaved families of fallen firefighters, in collaboration with the National Fire Agency. Originally launched last year during Patriots and Veterans Month, the HeroMate program reflects SK Speedmate’s commitment to honoring the sacrifices made by firefighters. The initiative provides bereaved families with the following benefits ▲One free engine oil change per year ▲50% discount on air conditioner gas refill ▲KRW 20,000 discount on A/C filter replacement ▲Offers vehicle safety inspections along with benefits including 30% discounts on exclusive tires, brake pads, and oil.In addition, active firefighters are eligible for discounted services including KRW 30,000 off engine oil changes, and discounts on A/C filters and exclusive tires. This year as well, the company plans to expand social value by continuing this program. Along with this, Speedmate's strategy is to further enhance brand value through improved service quality and strengthened customer-centered services. SK Speedmate CEO Moo In Ahn stated, “As Korea’s leading automotive service brand, we are proud to honor those who serve our nation by continuing meaningful programs like HeroMate. We will remain dedicated to enhancing road safety and delivering social value through practical support for firefighters and their families.” With over 580 locations nationwide, SK Speedmate continues to earn customer trust through reliable and reasonably priced automotive services. The company is also expanding customer-focused services such as Nighttime Maintenance for working professionals. Recently, SK Speedmate unveiled a bold new logo featuring a vivid red design to convey a modern and sophisticated image. Alongside this, the new slogan—“The Beginning and End of Car Maintenance”—reinforces the company’s brand identity as a trustworthy and comprehensive vehicle service provider.

SK Speedmate and BMW Group Korea Sign Official Partnership

SK Speedmate a leading aftermarket service provider for domestic and imported vehicles in Korea, has signed a strategic agreement with BMW Korea Co., Ltd. to establish a transparent parts distribution system and strengthen consumer protection. On May 28, SK Speedmate announced the signing of a business agreement with BMW Korea Co., Ltd.concerning the distribution of BMW and MINI parts. This agreement follows a parts distribution partnership formalized on May 16. As an officially certified distributor, SK Speedmate will supply genuine BMW and MINI parts via its integrated management platform, Huckleberry Pro. This allows customers—especially those with older BMW and MINI models receiving maintenance outside the official dealership network—to access certified parts through a reliable channel. SK Speedmate is the first company in Korea to be officially recognized by BMW Korea Co., Ltd. as a genuine parts distributor. A commemorative ceremony was held on May 27, attended by Moo In Ahn, CEO of SK Speedmate, and Sangchun Jung, Head of Aftersales at BMW Korea Co., Ltd., along with other executives. Through this partnership, both companies aim to reinforce a transparent supply chain for genuine parts and increase customer trust and loyalty in the imported vehicle aftermarket. The collaboration is expected to generate strong synergy, further solidifying SK Speedmate’s position in the imported car repair market. SK Speedmate’s expertise in transparent procurement and sales, along with systematic logistics powered by the Huckleberry Pro platform, will help raise customer satisfaction among BMW and MINI vehicle owners. By ensuring the smooth operation of its parts distribution business, SK Speedmate is committed to enhancing the ownership experience and value for imported vehicle customers. An SK Speedmate representative stated: “Through our official partnership with BMW Korea Co., Ltd., we have reinforced our standing as a leader in the imported car aftermarket. Leveraging the strengths of Huckleberry Pro, we aim to provide superior parts distribution services to more drivers, while also taking a proactive role in ESG management as an industry leader.” In addition to imported car parts, SK Speedmate is actively expanding its portfolio to include vehicle consumables such as engine oil, emergency roadside assistance (ERS), and general automotive maintenance services. Since its establishment as an independent entity last year, the company has launched AI-powered automated estimate tools and expanded its Nighttime Maintenance service for working professionals. More recently, it unveiled a new brand logo and slogan to strengthen customer engagement and solidify its identity as a reliable vehicle maintenance brand.

Speedmate Unveils New Brand Identity “Complete Car Care, Start to Finish”

Speedmate, Korea’s leading automotive maintenance brand, has introduced a new logo and slogan to elevate its identity as a customer-centric car care service provider. On May 1, SK Speedmate (CEO: Moo-In Ahn) announced the official launch of its redesigned Speedmate brand logo, crafted with a modern and refined aesthetic. The new brand identity aims to reflect Speedmate’s commitment to trusted service and technological excellence. The brand logo was first unveiled at the grand opening of the Gangdong I’Park branch on April 30. The new brand logo, updated for the first time in 15 years, features a bold red color with a harmonious blend of curves and straight lines to convey a sophisticated and modern image. Emphasizing the stylized “s” and “e” at the beginning and end of the wordmark visually reinforces Speedmate’s promise to deliver reliable service from start to finish—a concept encapsulated in its new slogan: “Complete Car Care, Start to Finish” Over the years, Speedmate has led the advancement of Korea’s car maintenance industry by offering standardized, reliable services across more than 580 locations nationwide. With convenient booking and payment features, a structured diagnostic system, and a strong foundation of proven expertise, Speedmate has earned the No.1 spot in the Korea Brand Power Index (K-BPI) for automotive care for 23 consecutive years. Following the launch of the new brand logo and slogan, Speedmate will continue improving service quality and customer satisfaction. This includes expanding membership eligibility for imported car services and extending operating hours every Tuesday until 10 p.m. through its “Starlight Maintenance” program—part of its ongoing strategy to strengthen its position as a trustworthy, go-to maintenance brand. An SK Speedmate spokesperson commented, “Our new brand logo and slogan reflect our commitment to building a trusted brand and continuously enhancing our services. We will also work to raise the value of our brand in areas such as emergency roadside service (ERS) and parts distribution, through company-wide initiatives.”

“Every Tuesday evening, trust Speedmate to take care of your car”

Speedmate, Korea’s leading automotive care brand, is expanding its popular “Starlight Maintenance” service nationwide, allowing customers to receive car maintenance even after standard business hours. On April 7, SK Speedmate (CEO: Moo-In Ahn) announced that its vehicle maintenance brand Speedmate will extend the Starlight Maintenance service to over 90 locations nationwide. Previously offered only at select metropolitan-area locations, the program now enables more working individuals to access maintenance services after work hours—without taking time off or visiting shops on busy weekends. The service runs until the end of June, after which customer feedback and usage data will be reviewed to determine future schedules and participating locations. (*For a list of participating shops, visit the Speedmate official website.) A small nighttime service fee applies for after-hours use, and customers are encouraged to reserve at least two days in advance via the Speedmate website to ensure a smooth experience. Online prepayment also unlocks additional discounts on essential maintenance items. For April users, a special nighttime labor discount is available. To commemorate the nationwide launch, customers using Starlight Maintenance through June can receive a complimentary vehicle inspection, windshield washer fluid refill, and a coffee voucher. Customers who share a review on their personal SNS—featuring hashtags such as #Speedmate, #StarlightMaintenance, and #NightService, along with 5 photos and 1,000+ characters—will receive a ₩50,000 Speedmate service voucher. With more than 580 locations nationwide, Speedmate offers not only general maintenance, but also emergency roadside service, tire support, and import car parts distribution—cementing its role as a trusted mobility service partner. Since last year, the company has also been advancing its transformation into an “AI data company.” Alongside the Starlight Maintenance expansion, Speedmate is investing in data-driven service enhancements to reinforce its standing as Korea’s premier total car care brand. A company spokesperson stated, “Thanks to the strong response to last year’s pilot program, we’ve expanded Starlight Maintenance across the country. We’re committed to helping busy professionals manage their time more efficiently while ensuring safe, reliable car care.”