PR

SK Speedmate (CEO: Moo In Ahn) announced on June 25 that it will continue its HeroMate program for the second year, offering vehicle maintenance support to bereaved families of fallen firefighters, in collaboration with the National Fire Agency. Originally launched last year during Patriots and Veterans Month, the HeroMate program reflects SK Speedmate’s commitment to honoring the sacrifices made by firefighters. The initiative provides bereaved families with the following benefits ▲One free engine oil change per year ▲50% discount on air conditioner gas refill ▲KRW 20,000 discount on A/C filter replacement ▲Offers vehicle safety inspections along with benefits including 30% discounts on exclusive tires, brake pads, and oil.In addition, active firefighters are eligible for discounted services including KRW 30,000 off engine oil changes, and discounts on A/C filters and exclusive tires. This year as well, the company plans to expand social value by continuing this program. Along with this, Speedmate's strategy is to further enhance brand value through improved service quality and strengthened customer-centered services. SK Speedmate CEO Moo In Ahn stated, “As Korea’s leading automotive service brand, we are proud to honor those who serve our nation by continuing meaningful programs like HeroMate. We will remain dedicated to enhancing road safety and delivering social value through practical support for firefighters and their families.” With over 580 locations nationwide, SK Speedmate continues to earn customer trust through reliable and reasonably priced automotive services. The company is also expanding customer-focused services such as Nighttime Maintenance for working professionals. Recently, SK Speedmate unveiled a bold new logo featuring a vivid red design to convey a modern and sophisticated image. Alongside this, the new slogan—“The Beginning and End of Car Maintenance”—reinforces the company’s brand identity as a trustworthy and comprehensive vehicle service provider.