Speedmate Ranks No. 1 in K-BPI Automotive Maintenance Category for 24 Consecutive Years!
- Certified for Unrivaled Competitiveness in Automotive Maintenance—Evolving into an ‘AI Mobility Data Company
Speedmate Secures No. 1 Spot in K-BPI Automotive Maintenance Category for 24 Consecutive Years, Solidifying Its Position as South Korea’s Leading Comprehensive Car Care Brand.
SK Speedmate announced on the 19th that its comprehensive automotive care brand, Speedmate, ranked first in the "2026 Korea Brand Power Index (K-BPI)" Automotive Maintenance category, organized by Korea Management Association Consulting (KMAC). With this achievement, Speedmate has held the top position for 24 consecutive years, once again cementing its status as the nation’s premier automotive maintenance brand.
Speedmate has provided comprehensive vehicle management services, including light maintenance, emergency roadside assistance, and the distribution of tires and imported car parts. While offering reliable maintenance services to individual drivers across its more than 570 locations nationwide, Speedmate also delivers differentiated value to corporate clients. As the No. 1 player in domestic imported car parts distribution, the company offers efficient labor cost billing and management through its integrated platform, "Huckleberry Pro."
In line with its strategic direction to evolve into an "AI Mobility Data Company," Speedmate plans to full-scale its preventive maintenance services using vehicle maintenance data this year. Additionally, it aims to enhance accident response effectiveness by advancing emergency roadside services integrated with AI technology. Under the brand identity built over the past 30 years, Speedmate’s strategy is to strengthen its growth engines and lead future innovation by incorporating AI and data-driven technological services.
A Speedmate official stated, "We were able to achieve the meaningful milestone of ranking first in the K-BPI for 24 consecutive years thanks to the unwavering trust of our customers. We will continue to develop as a company that repays this trust by evolving into an AI mobility data enterprise and providing more systematic, customer-centric services."
Meanwhile, in May of last year, Speedmate unveiled a new, modern logo in striking red along with the slogan, "The Beginning and End of My Car Maintenance," further solidifying its image as a trusted maintenance brand.
